Hey, I'm Kristian
Server-Side Tracking Expert
Kristian here · Copenhagen-based · Currently shipping tracking infrastructure
- 5+ years building tracking infrastructure and data systems
- 100+ tracking setups across e-commerce, lead gen, agencies, and SaaS
Partnerships
What clients say
"Kristian is one of the best in the game when it comes to tracking, automations, and data integration. His systems are enterprise-grade. The tracking setups he builds and the analytics he delivers are mind-blowing."
Technologist and Innovator, Webnius
"Meta was missing around 30-40% of all purchases, but after the tracking was fixed, revenue has increased and it's become much easier for me to scale profitably because we now have control over the data."
Owner, Sales By Kruse
"Most businesses don't have a clue about how their tracking actually hinders their Paid ads performance - and since partnering up with Kristian, this part has just played like a symphony. Punctual. Communicative. Professional. Efficient."
Founder & CEO, Profida
"When it comes to maximizing tracking and performance, we trust no one but Kristian. His expertise and dedication are unmatched. Fixing your clients' tracking setup is an investment in the success of your marketing efforts. It's not a cost."
Founder, Profit By Francis
Webinars
Free resources
- YOGO sGTM client - open source server-side GTM client for the YOGO booking platform
- Stripe sGTM client - open source server-side GTM client that builds full GA4-compatible purchase events from Stripe sessions
Make the Algorithm Your Company's Best A-Player
Let's be honest, the most underrated part of your marketing setup is server-side tracking, even though it is the most important element of your entire marketing performance.
The more data you can feed to the algorithm, the better results it can deliver to your company.
Want to fix your tracking or explore how we could work together?
Let's talk ▶