Blog

Guides, how-tos, case studies, and free resources from 100+ setups. I only share what I've built, broken, and fixed myself - from server-side GTM and Meta CAPI to GA4, consent management, CRM automations, API integrations, and everything in between.

August 2026

Whop Conversion Tracking via GTM: Open-Source Pixel + Events API Templates

Two GTM templates for Whop: the pixel without custom HTML, and server-side conversions with click IDs, UTMs, and visitor stitching via the _wuid cookie.

August 2026

HubSpot Closed Won Slack Notifications Without Sales Hub Professional

A 4-module Make.com scenario that posts every closed won deal to Slack on HubSpot Free or Starter. Downloadable blueprint included.

July 2026

How I Use Claude Code for Server-Side Tracking, GA4 and GTM Work

Real shipped projects: sGTM client templates, API pipelines, and GA4/GTM audits via MCP servers - built with Claude Code, reviewed by a human.

April 2026

Stripe Purchase Tracking via sGTM: Full Ecommerce Data Without a Custom Backend

Open-source sGTM client template that turns Stripe session IDs into full GA4 purchase events with session stitching, consent, and 30+ ad platform cookies.

March 2026

YOGO Booking API Integration: Route Orders, Bookings, and Customer Data to Your CRM, Email Platform, and Analytics Tools

Open-source sGTM integration for the YOGO Booking API. Polls orders, bookings, and customers - sends events to your server container.

March 2026

Hello World - A New Chapter

Introducing my new personal site and what's next for my work in server-side tracking and analytics consulting.