I'm launching my personal site as the new home for my consulting work. Same expertise, same results - now under my own name.
Why the Change?
The tracking and analytics space has evolved, and so has my work. Moving to a personal brand reflects the reality of how I work - directly, one-on-one, as a trusted expert embedded in your team.
What I Do
My core focus remains the same: building resilient, high-performance data foundations that drive measurable business growth. Specifically:
- Server-side tagging & API integrations - moving your data from fragile browser pixels to robust server infrastructure, and connecting your platforms seamlessly for accurate, real-time data flow
- Analytics - making GA4 and your reporting stack actually useful
- Automations, workflows & AI - streamlining repetitive data workflows and using modern AI tools to build solutions faster
- Workshops - teaching your team to understand and maintain their tracking
What's Coming
This blog is where I'll share guides, how-tos, case studies, free resources, and honest takes on the tools I actually use - all from real client work. If you're dealing with underreporting ad platforms, broken consent setups, or analytics that don't match reality, this is for you.
Have a tracking challenge or want to work together? Get in touch.